Description

PixelBridge, also known as AI Ads Pixel, helps you track ChatGPT Ads and OpenAI Ads conversions on WordPress without building a custom tracking implementation.

Install the official OpenAI Ads Measurement Pixel, track leads and WooCommerce actions, optionally send events through the Conversions API, and use built-in diagnostics to check whether your setup is actually working.

Official website: AIAdsPixel.com

Documentation: Getting started and install the OpenAI Ads Pixel on WordPress.

PixelBridge is an independent product and is not affiliated with, endorsed by, or sponsored by OpenAI.

Track conversions, not just page views.

PixelBridge can connect common WordPress actions to supported OpenAI Ads events, including leads, registrations, appointments and ecommerce activity.

Verify your tracking before you rely on it.

The Diagnostics tools help identify common problems with the Pixel, consent, attribution, Conversions API and event delivery.

What PixelBridge does

Installs the official OpenAI Ads Measurement Pixel
Tracks supported conversion events from WordPress
Tracks WooCommerce ecommerce actions
Tracks successful form submissions
Supports optional server-side Conversions API tracking
Uses shared event IDs for browser/server deduplication where supported
Respects consent before measurement is activated
Preserves OpenAI Ads attribution identifiers such as oppref and obref
Provides diagnostics to help verify that tracking works
Keeps a local event log for debugging

Know whether your tracking actually works

Installing a tracking script is only part of the job.

PixelBridge includes diagnostics designed to help identify common OpenAI Ads measurement problems, including:

Pixel SDK availability
Pixel configuration
consent configuration
attribution handling
Conversions API configuration and the last validation result
Content Security Policy issues that may block the Pixel
duplicate or conflicting setups where currently detectable

The local event log records event names, delivery status and whether attribution identifiers were present, without storing the identifier values or customer form data.

This makes PixelBridge useful both for initial setup and for troubleshooting an existing OpenAI Ads implementation.

WordPress integrations

WooCommerce
Track product views, add-to-cart actions, checkout starts and completed orders using supported OpenAI Ads ecommerce events.

Contact Form 7
Track successful form submissions as lead events. Validation failures and spam rejections are not counted.

Elementor Pro Forms
Track successful form records as lead events.

WPForms
Track successful form submissions as lead events.

Cal.com
Track completed embed bookings as appointment events when the documented bookingSuccessfulV2 event is available.

WordPress
Track page views after consent, and optionally track public self-registration. Admin-created users and imports are not tracked.

URL conversion rules
Track thank-you and confirmation URLs for tools that do not have a dedicated integration.

More integrations are planned based on user demand.

Supported conversion events

Which events run depends on the integrations and rules you enable.

Customer actions

lead_created
registration_completed
appointment_scheduled

Commerce

contents_viewed
items_added
checkout_started
order_created

Plan enrollment

trial_started
subscription_created

These two events can be sent with URL conversion rules. There is no separate subscription or trial integration.

General

page_viewed
custom

Browser Pixel and Conversions API

PixelBridge supports the official browser Measurement Pixel and optional server-side conversion delivery through the OpenAI Ads Conversions API.

When the same conversion is sent through both methods, PixelBridge uses matching event IDs where supported so OpenAI can deduplicate browser and server delivery.

The Conversions API is optional. You can use PixelBridge with browser tracking only.

A CAPI key can be stored in WordPress settings or configured securely in wp-config.php.

Consent

Consent is required before the official Pixel SDK is loaded and before conversion events are sent. Server-side events follow the same decision.

Supported modes:

WordPress Consent API
Manual JavaScript or PHP consent
Unmanaged tracking after an explicit acknowledgement

If you select the WordPress Consent API and it is not available, measurement does not start. You remain responsible for configuring consent so it matches the legal requirements of your site.

Privacy

PixelBridge does not send telemetry to AIAdsPixel.com. Measurement requests go to OpenAI only when tracking is configured and consent allows it. The event log stores event names, statuses, and whether attribution identifiers were present. It does not store the identifier values, emails, phone numbers, or API keys.

Getting started

Create an OpenAI Ads Pixel ID in Ads Manager.
Install and activate PixelBridge.
Enter the Pixel ID in PixelBridge settings.
Configure consent.
Enable the integrations you use.
Optionally connect the Conversions API.
Open Diagnostics and verify the setup.

Advanced configuration

A Conversions API key can be defined as AIADSPIXEL_CAPI_KEY in wp-config.php. The previous AIAP_CAPI_KEY constant is still accepted. The plugin can test credentials with validate_only so a production conversion is not recorded.

External Services

This plugin can contact OpenAI Ads measurement services. It does not send tracking or conversion data to AIAdsPixel.com.

OpenAI Ads Measurement Pixel SDK

When browser measurement is enabled and the required consent is granted, the plugin may load the official OpenAI Ads Measurement Pixel SDK from:

https://bzrcdn.openai.com/

The SDK may then send website visit and configured conversion measurement information to OpenAI. The official Pixel is not loaded until consent is granted.

OpenAI Ads Conversions API

When the Conversions API is enabled and consent permits it, the plugin sends configured conversion event data to:

https://bzr.openai.com/

Data that may be sent

Depending on your configuration, OpenAI may receive:

Pixel ID
conversion event name
event ID
event timestamp
source/page URL
product identifiers
quantities
currency
conversion value
OpenAI attribution identifiers such as oppref and obref when available
optional hashed matching information if you explicitly enable enhanced matching

PixelBridge / AI Ads Pixel does not send tracking or conversion data to AIAdsPixel.com.

OpenAI policy links

OpenAI Advertising Terms: https://openai.com/policies/advertising-terms/
OpenAI Ad Tools Terms: https://openai.com/policies/ad-tools-terms/
OpenAI Privacy Policy: https://openai.com/policies/privacy-policy/

Other network requests

Admin diagnostics may request this site’s own homepage to check whether the Pixel snippet is present. That request stays on your WordPress site and is not sent to a third-party analytics service.

Screenshots

Setup screen for entering an OpenAI Ads Pixel ID.

Pixel and consent settings, including the WordPress Consent API. — Setup screen for entering an OpenAI Ads Pixel ID.

Installation

Upload the pixelbridge-ads-tracking-for-openai folder to /wp-content/plugins/.
Activate PixelBridge through the Plugins screen.
Open PixelBridge in the WordPress admin menu.
Enter your OpenAI Ads Pixel ID.
Follow Getting started above to configure consent, integrations, and Diagnostics.

FAQ

Does PixelBridge work with ChatGPT Ads?: Yes. ChatGPT Ads use OpenAI Ads measurement. PixelBridge, also known as AI Ads Pixel, installs that measurement layer on WordPress. It is not an official ChatGPT product.
Is PixelBridge an official OpenAI plugin?: No. PixelBridge is an independent product and is not affiliated with, endorsed by, or sponsored by OpenAI.
Do I need the Conversions API?: No. Browser Pixel tracking can run on its own. The Conversions API is optional.
Does it support WooCommerce?: Yes. It can track product views, add-to-cart actions, checkout starts, and completed orders. Order events can use a shared event ID when both the browser Pixel and the Conversions API send the same order.
Which WordPress forms are supported?: Contact Form 7, Elementor Pro Forms, and WPForms can send a lead event after a successful submission. Validation failures and spam rejections are not tracked. Cal.com embed bookings can send an appointment event when the documented success event is available. Other tools can use URL conversion rules.
How does consent work?: The Pixel SDK waits for consent before it loads, and server-side events use the same decision. You can use the WordPress Consent API, a manual JavaScript or PHP integration, or acknowledge that tracking is not managed by the plugin. You remain responsible for the legal configuration of your site.
What is oppref?: oppref is an OpenAI attribution identifier that may appear on a landing-page URL after an eligible ad click. The official Pixel captures it. PixelBridge does not remove or rewrite it. See the oppref documentation.
What is obref?: obref is a first-party cookie the Pixel may set for hybrid browser and server matching. When the Conversions API is enabled and consent allows it, PixelBridge forwards the value unchanged and never logs it.
Does PixelBridge send data to AIAdsPixel.com?: No. There is no tracking telemetry to AIAdsPixel.com. Measurement data goes to OpenAI only when tracking is configured and consent allows it.
Can I use PixelBridge only for the browser Pixel?: Yes. Leave the Conversions API disabled and use browser tracking only.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“PixelBridge: ChatGPT Ads Pixel Tracking” is open source software. The following people have contributed to this plugin.

AI Ads Pixel

Translate “PixelBridge: ChatGPT Ads Pixel Tracking” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

0.1.10

Ask for an honest WordPress.org review after at least 7 days of use and after tracking has succeeded. The prompt is dismissible and offers no reward.

0.1.9

Switch the text domain and plugin folder to pixelbridge-ads-tracking-for-openai to match the WordPress.org slug.

0.1.8

Allow activation when WordPress loads the plugin file more than once. The previous guard used wp_die and was reported as a fatal error.

0.1.7

Prevent a fatal error when the previous ai-ads-pixel folder is still active beside this version.

0.1.6

Ship the plugin folder as pixelbridge-ads-tracking-for-openai so it matches the WordPress.org slug and text domain.
Escape the legacy event-log table rename during prefix migration.

0.1.5

Align the text domain with the WordPress.org plugin slug pixelbridge-ads-tracking-for-openai.

0.1.4

WordPress.org compliance revision: distinctive aiadspixel_ prefix, display name update, and external-service disclosure.
Safe migration from previous aiap_ option, cron, and event-log names.
Consent now fails closed when the WordPress Consent API is selected but unavailable.
Official Pixel SDK loads only after consent is granted.

0.1.3

Review-prep release with consent, diagnostics, and Conversions API validation work.

0.1.0

Initial public testing release.
Official OpenAI Measurement Pixel loader.
Consent, page_viewed, Conversions API, diagnostics, form and WooCommerce integrations.

Description

What PixelBridge does

Know whether your tracking actually works

WordPress integrations

Supported conversion events

Browser Pixel and Conversions API

Consent

Privacy

Getting started

Advanced configuration

External Services

OpenAI Ads Measurement Pixel SDK

OpenAI Ads Conversions API

Data that may be sent

OpenAI policy links

Other network requests

Screenshots

Installation

FAQ

Does PixelBridge work with ChatGPT Ads?

Is PixelBridge an official OpenAI plugin?

Do I need the Conversions API?

Does it support WooCommerce?

Which WordPress forms are supported?

How does consent work?

What is oppref?

What is obref?

Does PixelBridge send data to AIAdsPixel.com?

Can I use PixelBridge only for the browser Pixel?