Email Marketing for WooCommerce by Omnisend


The most intuitive Email Newsletter, Ecommerce Email Marketing & SMS solution designed specifically for your WordPress and WooCommerce store

What’s better than a one-click WooCommerce store integration? An integration that provides you with pre-built workflows, ready-made Email & SMS campaign templates, the simplest drag & drop editing features, and tools that make it easy to get up & running without being overwhelmed by complexities.

More than 80,000 ecommerce brands use Omnisend to grow their businesses, converting their ’subscribers to shoppers and then quickly into loyal customers, with, highly-relevant emails & texts.

Get started on a Free plan reaching upto 250 contacts with 500 emails per month, and up to 60 international SMS! Enjoy all features on any plan, even Free! Upgrade your plan to ’suit your email marketing contact list size but always benefit from our outstanding 24/7 ’support.

Omnisend enables you to:

🚀 Sell while you sleep with pre-built workflows

Convert store visitors to shoppers with pre-built Email & SMS automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & Browse abandonment
  • New ’subscribers (welcome emails)
  • Customers likely to churn (winback, cross-sell & reactivation emails)
  • Customer feedback and product reviews

All Email and SMS messages, are pre-built with ’subject lines and workflow settings, so you can get up and running in minutes.

🚀 Send stunning newsletters
Create beautiful, shoppable emails in minutes with:

  • A drag & drop email builder
  • Automatically applied brand assets direct from your store
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker listing
  • Product recommender (up to 8 products)

Plus, resend campaigns without any tedious manual work!

🚀 Grow your Email and SMS ’subscriber lists

Seamlessly collect email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including onsite promotions. Plus, built-in Email marketing List Cleaning tool to optimize your audience and improve email deliverability.

🚀 Improve your targeting with robust segmentation

Boost your conversions with well-targeted, personalized messages across email, SMS, and use the audience sync for Facebook & Google ads.

Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.

🚀 Combine email marketing with SMS

  • Send FREE SMS on any plan
  • SMS available worldwide
  • SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

🚀 Analyze your campaigns and your customers

  • Sales dashboard
  • Campaign, email marketing automation and form performance reports
  • Live view of store visitor activity
  • New Visitor to Buyer Journey funnel
  • Customer Lifecycle Stage breakdowns

🚀 24/7 Support

  • 24/7 live chat & email ’support
  • Dedicated customer ’success managers for Pro plan users w/27K+ ’subscribers
  • On-demand Omnisend Academy training & live webinars

🚀 Enjoy all features on any plan, even Free!

Reap the benefits of email marketing, SMS & push on any plan. Access all features so you can start growing your business. No trial period.



“Love the functionality and ’support is great” – Rudi S.


“Easy to use” – ach2020


“Very Good Plugin for Marketing Products” – stevewheezy


  • Build beautiful campaigns using our email templates
  • Recover sales with pre-built ecommerce workflows
  • Send email marketing, newsletters & SMS campaigns. Automate your marketing.
  • Access and use all features on the generous free plan
  • Grow your email lists with popups incl exit-intent, sign-up forms & spin-to-win
  • Fast support, available 24/7
  • Drive revenue round-the-clock with pre-built ecommerce workflows
  • Actionable insights to help create more personalized messages
  • Convert more visitors with highly-targeted landing pages


Installation instructions

Here are a few simple steps to start selling more with Omnisend:
1. Create your Omnisend account here. Enjoy all features on our Free Plan
2. Download the Omnisend plugin
3. Install the Omnisend plugin and follow the instructions to set it up

What are the technical requirements for the plugin installation?

  • PHP 5.6+
  • WordPress 4.0.1+
  • WooCommerce plugin 2.2+
  • Omnisend account

How can I reach Omnisend ’support?

We give you stellar ’support and helpful advice anytime you need it. Check out our Knowledge Base, shoot us an email ’, or just write us a direct message on our platform. We’re available 24/7 for all users—both on Free and paid plans.

Where can I find Omnisend Terms?

Read Omnisend Terms of Use


Fevrâr 5, 2023
I used all sorts of ESPs and CRMs. So, my experience with Omnisend is often met with frustration due to its limitations compared to the complex CRMs I used. Then again, for what I need, I can make do without those functionalities — as a matter of fact, I don't need them. Simple campaigns are often quite enough, and Omnisend is where it excels. It's cheap, it's good and by God, their support are truly helpful. Even on Sundays of all days! Also, I'm pretty sure when it comes to domain authority, Omnisend is truly optimised and covers it in a far superior way compared to MailChimp.
Zenâr 27, 2023
We have been using Omnisend for some time now and their interface is easy and intuitive and integrating with our other systems and apps has been seamless. If ever we have a question they are quick to answer and are always helpful. A big shout out to both Agustine and Stefan they are a credit to your team 🙂
Zenâr 19, 2023
We had a small issue with the plugin but the support was super quick to answer and we managed to fix it right away. They said the tech team will reach out to us in up to 48h... but we got our answer within an hour or even less. 🙂 Awesome stuff guys, keep it up!
Zenâr 18, 2023
Olesia from Omnisend support was a great help. With her quick response and questions, I managed to fix my problem right away. Thanks.
Read all 53 reviews

Contributors & Developers

“Email Marketing for WooCommerce by Omnisend” is open source software. The following people have contributed to this plugin.




  • Move sync settings to separate tab.


  • Refactor WooCommerce version check.


  • Apply WordPress coding standards and prevent potential security is’sues.


  • Change plugin name and add short description.


  • Rename global function to avoid clashing with other plugins.


  • Change texts and color of missing permissions notice.


  • Add REST ‘status’ endpoint.
  • Delete WooCommerce webhooks for Omnisend plugin on plugin deactivation.
  • Remove WooCommerce API keys is’sued for Omnisend plugin on uninstallation.


  • Pass subTotalTaxIncluded flag during order sync.


  • Fix is’sue with “non-’subscribed” for email on checkout when “phone” field is removed from form.


  • Fix background plugin page refresh once plugin is connected when WordPress is installed in ’subdirectory.
  • Fix is’sue with “non-’subscribed” for email on checkout when the opt-in box is checked.
  • Test plugin with WordPress 6.1 and WooCommerce 7.1 versions for compatibility.


  • Fix an is’sue so Omnisend API rate limits would be applied correctly.


  • Fixes for WooCommerce authorization flow which are related to some of the cases, where users where not able to “Add permissions” from notices and connect Omnisend account.


  • Send cart item variations with “Added product to cart” and “Started checkout” customer events.


  • Prepare plugin to track “Added product to cart” and “Started checkout” customer events, which will be released to Omnisend users in a form of new segmentation rules and enhanced automation triggers in the short future.