Plugin Directory

Shopping Feed for Google, Microsoft and Multiple Marketing Platforms by Simprosys

Shopping Feed for Google, Microsoft and Multiple Marketing Platforms by Simprosys


Effortlessly reach millions of potential customers on Google Shopping, Microsoft Shopping, and Facebook with our plugin. In just 30 minutes, you can advertise your products to a vast audience. Add products to your WooCommerce store and let our plugin handle the rest through automated API feed submissions.


  • Quick feed synchronization in under 30 minutes.
  • User-friendly interface.
  • Submit feeds for all channels under one plan.
  • Optimize your feed with guidance from our experienced support team.
  • Manage campaigns directly from the plugin interface.
  • Manage Google, Facebook, and Microsoft Tracking
  • Enable GA4 Events Tracking
  • Google Consent Mode V2
  • Google Automated Discount


Providing an advanced automated Feed setup with various features to setup and manage their feed on multiple marketing channels and campaigns.


  • Submit product feeds to Google, Microsoft, and Facebook (Instagram) via API.
  • Generate XML Feed for Affiliate Marketing Platforms with Google’s Standard Attribute Format (Pinterest, TikTok, eBay and many more)
  • Multiple Country feed submission for Google
  • Automated Rules for advanced Feed Optimisation
  • Filtering and Bulk Edit option to work on various attributes and quick error resolution
  • Different Product ID formats to choose from
  • GTIN Assignment option within the Plugin
  • Product submission using single or multiple categories
  • Title and Description Optimization option
  • Create Promotion Feed
  • Set up Google Performance Max Campaign and Microsoft Smart Shopping Campaign in the Plugin
  • Google Dynamic Remarketing Tagging and Conversion Tracking (Supports Enhanced Conversion also)
  • Tracking Tags for Microsoft Ads within few clicks
  • Facebook Pixel Tracking setup
  • Google Analytics (GA4) tracking implementation
  • Collect Seller Reviews and display Seller Badge on website
  • Google-Calculated Delivery Speed Estimates (Simprosys is Shipping Partner with Google for this feature)
  • Google Automated Discount Feature helps to display a discounted price for products based on real-time signals
  • Google Consent Mode V2


We allow you to add important attributes to your products that are critical for product visibility when running a campaign as it is difficult to find the attribute fields on WooCommerce directly.

Checkout the optimization we allow for your product feed:

  • Age Group
  • Size
  • Color
  • Gender
  • Material
  • Pattern
  • Product Type
  • Google Product Category
  • Product Identifier Management
  • Custom Labels (Helps you with campaign division and identification)
  • Edit Titles, Descriptions, Product Type and Brand (Directly in the Plugin interface or via CSV)
  • Add GTINs (Directly in the Plugin interface or via CSV). You don’t need to install a separate plugin for it.


To market effectively and as per requirements you need some advanced controls and we are exactly giving these controls in your hand. You may find below what you’re looking for.

  • Sync All Products or preferred WooCommerce Categories

    • You have the flexibility to select either all products or specific categories, or even multiple categories, across all integrated platforms within our plugin according to your requirements.
  • Titles and Description via default WooCommerce field or SEO Plugins

    • Enable the option to fetch either default or SEO titles and descriptions for your products within our plugin. Our plugin seamlessly integrates with Yoast SEO, Rank Math SEO, and All-in-One SEO plugins.
  • Append Variant Title and Description

    • Now, you can choose to submit a product title and description with the variant name/details to your products added in the WooCommerce store if you wish to use the default
  • Default Settings for attributes

    • While integrating our plugin you will get to select the default options for Google Product Category, Age Group, Gender, Product condition, and Identifier Management control. If you select/assign a value, it will automatically apply to all your products while fetching them. If you add a new product in your WooCommerce store, these attributes will automatically be assigned in our plugin.
    • Please note that this default setting works for newly created products or if syncing products for the first time in our plugin. If products are already synced then this default setting will not apply.
  • Image Submission Preference & Additional Image Submission

    • Enable option and submit the second image of your product as the main image for Simple Products within our plugin across all integrated channels. Additionally, with ease submit additional images of a product to all integrated platforms.
  • Sync Regular Price and Sale Price

    • Enabling the sale price option allows you to submit both Regular Price and Sale price to respective platforms with sale price end date automatically. Google display the Sale price badge for eligible products in the Shopping ads if you submit both Regular and Sale prices.
  • Checkout Link Template Attribute

    • This option enables you to submit a Checkout Link Template Attribute for your products. This attribute was introduced by Google recently and is available for Free listing products in Google Ads. Customers can click on the product link and it will re-direct on the checkout page of your store.
  • Tax (VAT/GST) Settings for Facebook and Microsoft

    • This option allows you to submit the products with tax or without tax. The option is only available for India and European countries with UK. If your product prices exclude taxes and have set up the Taxes in your WooCommerce store then you add the same % taxes in our plugin to submit your products with tax. Or you can submit products with prices including Taxes.
  • Multiple Country feed submissions for Google

    • Enable the option to submit multiple countries within our plugin, allowing you to target additional countries and run advertisements on Google to display the ads in more countries.
  • Errors on your product for the Shopping Ads program(Google) are fetched in plugin so you can resolve them quickly

    • Refresh errors within our plugin to obtain the latest feed errors from the Google Merchant Center for the Shopping Ads program. Refreshing errors will help you to identify the issues for a product and most of the errors/warnings can easily be fixed within our plugin.
  • Variant Submission Preference allows you to submit the First Variants only (based on the Cheapest Variant, Date of creation, and Position Order), and All Variants

    • Select from various options to submit the first variant using our plugin, including the lowest price variant of a product, the date ascending variant, or the first variant according to the WooCommerce menu.
  • Automated Rules to assign Age Group, Gender, Custom Labels and Shipping labels

    • The Automated Rule feature enables you to assign Age Group, Gender, Custom Labels, Shipping Labels, Energy Efficiency Class, and Shipping based on specific criteria such as product title, variant title, tags, brand, and more. It automatically applies to existing or newly added products(based on the criteria selected).
  • Set automatic exclusion of products via Automated Rules that you do not wish to get submitted in Feed based on certain criteria

    • You can exclude products directly within the plugin for all or specific channels by setting up an Automated Feed Rule based on various criteria. Also, exclude products that are out of stock, or based on price and more.
  • Set up Conversion tracking to help you identify where a purchase originated from.

    • Our plugin helps you to track soft conversions, including actions such as Add to Cart, Begin Checkout, and Purchase, which are crucial for campaign optimization.
  • Dynamic Remarketing tagging to track visitor’s activity on your store and build a Dynamic Remarketing Audience list in your Google Ads account for Display Ads.

    • Dynamically generated remarketing audiences assist in tailoring your Display ads and Pmax campaign, enabling precise targeting of audiences according to your campaign specifications.
  • Enhanced Conversion Tracking for Web will help you with improved Conversion tracking

    • Enhanced conversion tracking captures first-party conversion data, enhancing the accuracy of Google’s conversion tracking capabilities.
  • Create and manage Performance Max Campaign for Google or Smart Shopping Campaign for Microsoft from the plugin interface

    • Our plugin allows you to create and link both new and existing campaigns for Google and Microsoft. Additionally, you can seamlessly oversee your Google Pmax campaign and Microsoft Smart Shopping Campaign directly within the plugin.
  • Generate Promotions feed for All or Specific products.

    • Easily showcase promotions in Google Shopping Ads for all products or specific items by submitting a promotion feed. Generating the promotion feed is a straightforward process, allowing you to competently display promotions for your products within our plugin.
  • Set up Customer Reviews to enable Google to collect seller reviews from your customers and display a seller rating badge on your website.

    • With this feature, you can activate the Customer Review badge on your website, enabling you to gather seller reviews from customers who have made purchases from your store. Google may then display these seller ratings in your Shopping ads, enhancing your online presence.
  • Enable Google Analytics 4 (GA4) from the plugin interface to avoid complicated coding setup and track visitor interactions.

    • This feature enables you to track the GA4 events in your Google Analytics account which helps you to collect events for effective and real-time measurements.
  • Google Calculated-Delivery Speed Estimates to show potential customers more accurate estimated delivery time for their locations and gain a competitive advantage.

    • This feature allows you to display the average handling time for a product in Shopping ads based on Google’s machine-learning algorithm. Our plugin sends the order data when it is completed and based on order delivery time, Google displays the average handling time in Shopping ads for a product.
  • Google Consent Mode V2

    • Google Consent Mode V2 is a new method for websites to comply with GDPR and other data privacy regulations when using cookies and collecting visitor data.
  • Automated Discount feature

    • By using automated discounts, you can price your products more effectively in your Shopping ads to drive incremental profit. This feature utilizes multiple real-time signals to help you discount your product prices and display a discounted price on both your Shopping ads and website. It’s a great way to optimize your pricing strategy and increase sales.


  • Yoast SEO
  • All-in-One SEO
  • Rank Math SEO
  • WooCommerce UPC, EAN, and ISBN
  • Yoast SEO: WooCommerce (Paid)
  • Custom Product Tabs for WooCommerce
  • WooCommerce Additional Product Identifiers fields
  • WooCommerce Custom Product Brand
  • Advanced Shipment Tracking for WooCommerce
  • Orders Tracking for WooCommerce
  • Complianz – GDPR/CCPA Cookie Consent
  • CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)



  • If you’ve installed our plugin or are ready to install the plugin then please have a look at our Help Docs it may be helpful.
  • We are just a thought away so anytime you need help or guidance we are available for you via Emails, Live Chat, and Screen-sharing Sessions/VOIP calls.
  • You can connect with us over email at support@simprosys.com


  • Submit Products from preferred WooCommerce Categories
  • Easier filtering options helpful to list out products
  • Quick Bulk Editing options to assign attributes
  • Track visitor’s activity on your WooCommerce store using tracking tags
  • Create and assign promotions within a few clicks


Within a few clicks generates your product feed and syncs them to Google Shopping, Microsoft and Facebook Ads automatically in real-time. Optimise your products, set up campaigns, and advertise like a pro.

Here is a step-by-step help doc for installation: https://support.simprosys.com/faq/step-by-step-integration-guide-for-shopping-feed-for-google

Here is a help doc if you wish to integrate your Facebook Business account: https://support.simprosys.com/faq/step-by-step-integration-guide-to-link-the-facebook-business-account-with-our-plugin

Here is a help doc if you wish to integrate your Microsoft Ads account: https://support.simprosys.com/faq/step-by-step-integration-of-microsoft-merchant-center-from-our-app


Does your plugin offer a free trial?

  • You’ll be delighted to know that we offer a free trial period of 14 days.
  • You can use all the features in our plugin during this period without any restrictions.

How soon will the changes I make get updated to advertising platforms?

Our plugin works on the content API method so any changes made to a product get updated in less than 30 minutes to respective Advertising platforms(Google, Microsoft, or Facebook).

How often does my product feed get refreshed?

  • Every time you update your product on a WooCommerce store it gets synced to advertising platforms automatically.
  • In case you don’t make any changes to products, we update them on the 27th day from the last update to make sure they don’t expire.

Why should I subscribe to your plugin?

Features that make your product feed optimized & efficient have been put together in this plugin.

  • This includes an easy-to-use interface
  • Submitting feeds for all channels under the same plan
  • Attribute customization
  • Ads management
  • Conversion Tracking for Google, Facebook, and Microsoft and GA4 event tracking
  • Automated Rule for Feed optimization
  • Automated Discount Feature
  • Multiple country feed submission
  • Sync one or multiple categories or all products
  • Google Customer Reviews to display seller ratings
  • Create Promotion Feed
  • Submit the cheapest variant
  • Title, Description, Product Type, Brand, GTIN assignment through CSV file
  • Consent ModeV2
  • Experienced support team, and many more.

Why should I choose an API feed over XML?

  • An XML feed works with the servers on your website which sometimes can slow down your website speed.
  • An API feed does not hamper your website speed.
  • Eliminating the need for manually syncing, API automates feed syncing in less time over XML which keeps your product feeds updated.

What are the different attributes your plugin considers, and how does it help in feed optimization?

We believe “quality of your product data is king” so we allow customization of significant attributes which helps you to be listed at the right time and search. You can customize

  • Title & Description
  • GTINs, Brand, Shipping & Custom Labels
  • Product Type & Google Product Categories
  • Age Group & Gender, Size, Color, Material Pattern
  • Unit Pricing Measure, Unit Pricing Base Measure, COGS(Cost of Goods Sold)

Do you also provide assistance for account suspension?

  • Yes, we review your store in detail and offer suggestions that might assist you in revoking your suspended account.
  • Although revoking an account completely depends on Google, a helping hand to find what’s wrong is always appreciated.

Is there a product limit for your plugin?

  • There is no product limit on generating feed, meaning you can add any number of products you require.

Does your plugin submit variable products?

  • Yes, you can submit variable products(All variants or First variant) from our plugin.
  • We also have the option to select from various options to submit the first variant using our plugin, including the lowest price variant of a product, the date ascending variant, or the first variant according to the WooCommerce menu.

Is your plugin compatible with third-party plugin features?

Yes, our plugin supports multiple plugins. Below are the lists of compatible plugins.

  • Yoast SEO
  • All-in-One SEO
  • Rank Math SEO
  • WooCommerce UPC, EAN, and ISBN
  • Custom Product Tabs for WooCommerce
  • WooCommerce Additional Product Identifiers fields
  • WooCommerce Custom Product Brand
  • Advanced Shipment Tracking for WooCommerce
  • Orders Tracking for WooCommerce
  • Complianz – GDPR/CCPA Cookie Consent
  • CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice)

How do I setup the product feed for Google Shopping?

You can refer to this help doc for integration from our plugin.

How do I setup Product Feed for Facebook?

You can refer to this help doc for integration from our plugin.

How do I setup Product Feed for Microsoft?

You can refer to this help doc for integration from our plugin.

Do you provide a Feed File for Affiliate Markets?

Yes, our plugin offers an XML Feed feature, allowing you to generate feed for submission to affiliate markets such as Pinterest, TikTok, eBay, and others, adhering to Google’s standard attribute format.

How do I enable Dynamic Remarketing and Conversion Tracking from the plugin?

Please refer to the help doc below for Dynamic Remarketing and Conversion tracking.

How do I enable Enhanced Conversion Tracking from the plugin?

Please refer to the help doc below for Enhanced Conversion tracking.

How do I enable GA4 Event Tracking from the plugin?

Please refer to the help doc below for GA4 Event tracking.

What Product ID format does your plugin support?

You can choose any product ID format from the below 4 options available in our plugin.

  • SKU as Product ID
  • Variant ID as Product ID (Ex: 123456789)
  • Variant ID with prefix “gla_” (Ex: gla_6789)
  • Product Group ID with Variant ID (Ex: 12345_6789)

Can I filter products and bulk edit my products for optimization?

Yes, you can filter products from our plugin and assign multiple attributes through the bulk edit feature for Feed optimization.

Does your plugin append UTM parameters?

Yes, you can append a UTM parameter from our plugin to track the conversion source in the Google Analytics account.


3 di Lui dal 2024
these guys are super helpful, problems always be solved within a few minutes. It helps me a lot on feeds and GMC set up. Will continue using their service.
14 di Jugn dal 2024 1 reply
This is THE plugin to get if you are an e-commerce store using Google Merchant Center. So many features, and their support is top notch! Thank you Hemant and team!
16 di Mai dal 2024 2 replies
start to use this plugin about two weeks ago , got an error , asked for help , support agent made it worst , seemly she is new and has no knowledge , lost 260 product showing on google ads !!! I can’t comment about plugin since just have started to use ! So far got issue , not solved and agent made it worst . Now I have to spend few days to fix her job !
18 di Avrîl dal 2024
Great service from the Team, took the time to explain everything and was very patient. Much appreciated.
5 di Avrîl dal 2024
Dear Simprosys Support Team, I am writing to express my sincere appreciation for the exceptional assistance provided by Saad from your help desk team. I encountered an issue with Google regarding GTIN errors despite submitting them beforehand. Saad efficiently resolved my concerns with a friendly and professional demeanor. Saad’s expertise and dedication truly made a difference, and I am grateful for the outstanding service provided. Please extend my gratitude to Saad for a job well done. Thank you once again for your assistance. Best regards, Isaac
Read all 68 reviews

Contributors & Developers

“Shopping Feed for Google, Microsoft and Multiple Marketing Platforms by Simprosys” is open source software. The following people have contributed to this plugin.




  • Bug Fixes
  • Enhanced GTIN Compatibility with Yoast SEO : WooCommerce


  • Added Google Consent Mode V2 feature


  • Bug Fixes & Security Update


  • Automated Discount
  • Facebook Conversion API (Add to Cart and Begin Checkout)


  • Terms of Service acceptance
  • Checkout link template submission


  • Google Analytics 4 tracking
  • Facebook/Meta pixel tracking with API
  • Integration for Google Customer Reviews program


  • Feed submission and Smart Shopping Ads for Microsoft with Tracking tags
  • Enhanced Conversion Tracking with API


  • Enhanced Conversion Tracking.
  • Additional attributes submission for Buy on Google Listings
  • Buy on Google Order Syncing to WooCommerce store
  • Return and Refunds management for Buy on Google
  • Google-Calculated Delivery Speed Estimates
  • Automated Rules for Feed


  • Dynamic Remarketing Tags & Conversion Tracking Tags bug fixed.


  • Dynamic Remarketing Tags and Conversion Tracking tag fixes applied.
  • Remarketing tag bug fix for variable products.
  • Products submission from single or multiple categories.


  • Added Conversion Tracking


  • We strongly suggest upgrading your old version to 1.3
  • Fix issue with WooCommerce API
  • Fix curl timeout error