Description

When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

Pro Features

More Facebook Events
Multiple Facebook Pixels
Facebook Product Catalog
Perfect Audience
Bing Ads
More Twitter and Google Adwords Events

Get Pro Version

Privacy Policy

woocommerce-conversion-tracking uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more how Appsero collects and uses this data.

Additionally, read weDevs privacy policy for more.

Screenshots

Settings Panel
Facebook Pixel Setup
Google Adwords Conversion Tracking Settings
Twitter Purchase Tracking Setup
Custom Codes

Installation

Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Minimum Requirements

WooCommerce 3.0
PHP version 5.2.4 or greater
MySQL version 5.0 or greater

Tracking Conversions

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

In the JavaScript snippet, there are places where you can use order_number, order_total, order_subtotal, currency, etc.

The plugin provides the following codes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.

FAQ

Does it work with WooCommerce 2.x and 3.x?

Yes, the plugin works both with the latest v3.x and the older 2.x versions.

How conversions are tracked?

We have three different ways of tracking a conversion. The most used one is when a order has been made.

We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.

Reviews

David Anderson / Team Updraft 21 di Mai dal 2025

Unfortunately, despite this being a “freemium” plugin (i.e. presumably funded through sales of the paid-version counterpart) – we had a negative experience (you can look in the support forum for the topic with title “doing_it_wrong: _load_textdomain_just_in_time was called incorrectly”; the ‘review’ form doesn’t allow direct adding of links) – which alerted us that the plugin is not supported or maintained in a sensible or timely fashion. Accordingly we stopped using it as we couldn’t have confidence in how it’s being looked after going forwards.

Lauren 12 di Març dal 2021

We bought this plugin from Woocommerce back in December and immediately found a bug that rendered the plugin useless for FB integration. We brought it to their attention and they told us they “fixed” it but never pushed the update. We tried to get it solved for over 3 months before we reported them to Woocommerce for breaching the marketplace T&Cs… don’t waste your money.

thesadshow 4 di Març dal 2021 1 reply

I installed the plugin and entered the tracking code into the corresponding field but the tracking pixel isn’t firing. I’ve tried two different pixels and neither one fires using this plugin.

paulooctavio 12 di Avost dal 2020

The Free version has enough options to make the basic part of tracking tasks in the different platforms like Pixel (Facebook) and Google Ads. I rate five stars because it helped me. So it deserves!

shalinikhullar 29 di Avrîl dal 2020 1 reply

Excellent support!! Great experience

cath88 31 di Març dal 2020

Works well as far as I can see but definitely way too expensive for what it is

Read all 21 reviews

Contributors & Developers

“WooCommerce Conversion Tracking” is open source software. The following people have contributed to this plugin.

Translate “WooCommerce Conversion Tracking” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

Version 2.1.0 (09 Dec, 2024)

Update: Added support for High Performance Order Storage in WooCommerce
Update: WordPress 6.7.1 compatibility

Version 2.0.12 (16 Jan, 2024)

Update: WordPress 6.4.2 compatibility
Fix: Updated Appsero Client Library to the latest version which will fix a security issue
Fix: Fixed a Broken Access Control vulnerability in WooCommerce Conversion Tracking Plugin that allowed lower privileged users to install and activate a new plugin via an ajax action without a nonce parameter.

Version 2.0.11 (15 Sep, 2023)

Update: WordPress 6.3.1 compatibility
Fix: Updated Appsero Client Library to the latest version which will fix a security issue
Update: Added HPOS (High Performance Order Storage) support

Version 2.0.10 (2 June, 2022)

Fix: WordPress 6.0 compatibility

Version 2.0.9 (6 October, 2021)

Fix: Perfect Audience breaking checkbox section issue.
Fix: WordPress 5.8 compatibility
Fix: Latest WooCommerce 5.7 compatibility

Version 2.0.8 (10 June, 2020)

Fix: Dismissable HA notice, was introduced in v2.0.7.
Fix: Removed discount notice as it was deprecated.

Version 2.0.7 (2 May, 2020)

Fix: Removed unnecessary usage of wp_kses_post(), which was breaking the plugin.
Improved: Added WordPress 5.4 compatibility.
Improved: Added WooCommerce 4.0 compatibility.
Improved: Removed the v2.0 welcome notice, which isn’t relevant anymore.

Version 2.0.6 (02-January-2020)

[fix] Missing ajax addToCart value of facebook
[fix] php-cs-fixer: Sanitization and nonce verification

Version 2.0.4 (21-August-2019)

[fix] Happyaddons dismissable banner
[fix] Getting started link doesn’t work
[tweak] Change from Google Adwords to Google Ads

Version 2.0.3 (05-August-2019)

[fix] AddToCart Event doesn’t work for ajax
[new] Add happy addons banner

Version 2.0.2 (29-April-2019)

[fix] Missing value of product price

Version 2.0.1 (04-April-2019)

[fix] Added plugin require notice

Version 2.0 (22-February-2018)

Major version released
Individual gateway integrations
More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

Added plugin action links for Docs and Settings.
Added a survey for next version features.
Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

[fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

[improvement] WooCommerce v3.0 compatibility
[new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
[new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

Updated with plugin slug as the textdomain
Integration class PHP compatibility

1.2.1 – 9-June-2016

[fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

[new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

[new] Dynamic values on product and checkout script

1.0 – 08/07/2015

[fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

[fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

Renamed position option “In Footer” to “Inside Body Tag”, may be was confusing to users.

0.1.1 – 06/04/2014

Added position parameter for display position control

0.1 – 27/03/2014

Initial release

Stopped using due to serious maintenance issues

Doesn’t work and developer doesn’t update

Doesn’t work

Basic but helps!

Excellent support!!

Extremely Expensive