Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.
Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.
Instant Templates For Every Kind Of Offer
Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:
Learn The Ropes With These Hands-On Hustle Tutorials
- How to Get the Most Email Subscribers Using Hustle
- How to Make the Perfect Popup with Hustle
- How To Get The Most Out Of Using Hustle
Get Creative With Styling For Desktop and Mobile
Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.
Take Styling & Customization Even Further
If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.
Highly Targeted Display Settings
Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.
Smart Triggers For Popups And Slide-ins
As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.
Set Specific Schedules For Best Results
Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.
Reach Out To Visitors Via Email
Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.
Get Busy With Social Sharing
Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.
Form Builder Integrations
Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.
Grow Your Mailing List
Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.
- Campaign Monitor
- MailChimp & MailChimp groups
- Constant Contact
- Mad Mimi
Gutenberg WordPress Editor Block
Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.
Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.
ReCAPTCHA Spam Warrior
Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.
Adblock is no Match for Hustle
Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.
Measure Performance and Results
Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.
Features available in Hustle include:
- Pop-ups, slide-ins, widgets, embeds and after post opt-ins
- Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
- 3 free popups upgrade to Hustle Pro for unlimited
- 3 free slide-ins upgrade to Hustle Pro for unlimited
- 3 free social share bars upgrade to Hustle Pro for unlimited
- 3 free embeds upgrade to Hustle Pro for unlimited
- Built-in designs editor for simple customization
- Color match your brand, like magic
- Smooth display animations
- Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
- Super powerful conditions for targeting your audience
- Schedule your modules to display at a specific time or date
- Track how many times pop-ups, slide-ins and opt-ins are displayed
- See submissions straight through WordPress
- Conversion rates overview
- 4 default layouts
- Easy management dashboard
- New features, layouts and sass coming every month
What Do People Say About Hustle?
“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan
“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack
“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98
“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario
“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch
A Note From Hustle
Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:
- Smush – Image Compression and Optimization
- Forminator – Form, Quiz, Poll and Survey Builder
- Hummingbird – Speed up, Cache, Optimize Your CSS and JS
- Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages
And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 7 days: wpmudev.com
My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.
Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.
Enjoy, The Hustle
WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:
Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:
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Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!
What is Hustle and where did WordPress PopUp go?
WordPress PopUp went through a massive makeover and is now a complete pop-up, slide-in and email opt-in marketing suite, so we gave it a new name. With Hustle you get even more options for growing your business. Enjoy all the new features!
Will I lose my pop-ups when I upgrade from WP PopUp to Hustle?
Nope! All your pop-ups will seamlessly be added to the custom content module in Hustle.
Are there any feature limitations with Hustle?
No! Hustle gives you all the same settings and options as Hustle Pro. The only difference is Hustle Pro offers unlimited Opt-ins, Custom Content, and Social Sharing.
Contributors & Developers
“Hustle – Email Marketing, Lead Generation, Optins, Popups” is open source software. The following people have contributed to this plugin.Contributors
“Hustle – Email Marketing, Lead Generation, Optins, Popups” has been translated into 6 locales. Thank you to the translators for their contributions.
Interested in development?
7.8.1 ( 2023-08-24 )
- Enhance: Set up a redirect URL for Hubspot
- Fix: Issues with Hustle ActiveCampaign integration
- Fix: Bullet Points are not showing on the success message
7.8.0 ( 2023-06-27 )
- Enhance: Require PHP 7.4 as the minimum supported version
- Enhance: Prevent XSS vulnerability in translations
- Enhance: Update the “InfusionSoft” brand name to “Keap”
- Fix: Prevent page scroll to a Hustle Embed when a Pop-Up is closed
- Fix: Custom Margin, Padding, and Border do not work for Slide-ins
- Fix: Social Sharing module and Static Server Cache causing critical error
- Fix: Issue with Close button on iOS
7.7.1 ( 2023-06-07 )
- Enhance: Performance improvements.
7.7.0 ( 2023-04-10 )
- New: Ability to display modules N times per day/week/month/year
- New: Make whole module a clickable CTA
- Enhance: White Labeling plugin name
- Enhance: Module accessibility
- Enhance: Conditional visibility for modules with CTA when 2 buttons are used
- Enhance: Allow customizing Close Button size
- Enhance: Compatibility with PHP 8.2
- Fix: W3C issue with style sheets
- Fix: Compatibility issue with ACF Pro plugin
- Fix: Divi theme issue – Triggering module using link ID does not work
7.6.6 ( 2023-03-30 )
- Enhance: Security improvements.
- Fix: Helper Text font style cannot be reset
- Fix: Title and Subtitle alignments are not working after reset
- Fix: Embed Title is being cut off when you use Halloween Template
- Fix: Redirect URL input field for CTA 2 doesn’t show by default in Embed when starting from scratch
7.6.5 ( 2023-02-20 )
- Enhance: Security improvements.
7.6.4 ( 2023-02-01 )
- Enhance: Security improvements.